Hi dear friends and readers. That’s it ! I am in New York now. I left France and I can’t tell you how great I feel. First full day in New York and I already attended a tech event, presented my Style and the City fashion discovery app in front of entrepreneurs. In english. Some gave me their business cards and expressed their desire to hire me to humanise their fashion brand. I’ve been in New York for just one day ! New York is like a good father, a good mother to those who work hard to be talented : they always end to reward you. Tonight and during the coming days, I will attend many tech events that will help me to build my tech network. I am not a street style photographer who dreams to work for the most famous fashion magazines. I am an entrepreneur who decided, with no previous photography skills, to disrupt the street style photography by humanizing it. I set a trend like I did many times in France in other areas. If tomorrow I want to work in the restaurant business, I will find a way to be different. Because what makes you stand out is your (great) difference.
As you have noticed it, I love women. From an artistic and humanist point of view. What does it mean ? Artistically speaking, I don’t like to take the easy pictures, I hate that. Taking in picture a beautiful face without bringing a twist, a personal perspective and emotion is easy. Humanly speaking, I know that lots of women suffer from the idealistic image of Beauty that magazines, commercials, brands try to sell them. How many cover magazines with a picture of a celebrity so photoshopped that we can barely recognize her. For me it’s a shame to mislead women, to mislead customers that way.
Someday I will have a wife, I will have daughter. I don’t want them to feel less beautiful, less glamour because of all these misleadings. I want them to understand that glamour is an attitude, is a state of mind. How many women I met on the street who would not have interested any magazine ended being so glamorous through my lens and my eyes. Humanly speaking, every encounter is an opportunity for me to help a women to feel naturally beautiful, glamourous. No photoshop, no trick. Just her, me, and the relationship we build during few seconds or minutes. And the result is often stunning.
Using photoshop tricks or Instagram filters is the easy way to edit pictures. What most street style photographers don’t understand is that a photograph can be more than a tool to showcase outfits. A photograph can be a tool to brighten someone’s day, to draw a smile on her face. Making your “Girl next door” model more self confident will have more impact in the vision she has from herself than telling her that she is stylish. When you reach her heart, a chemistry operates and beautiful things happen that goes beyond the moment.
The New York fashion week is next week. Expect lots of artificial glamorous pictures of top models in lots of blogs and websites. The good news is that I will focus on “Girls next door”. If you know this one, who was so kind to me, tell her that she is on Style and the City and that I thank her very much for her complicity and trusting my art. Have a great day and brighten “Girls next door”‘day !